The moral to this case study is experience is the key to getting it right the first time. That’s why Water Lilies turned to Works Design Group when the frozen food manufacturer decided to launch its own brand. Water Lilies wanted to pitch its new brand Mandarin Market to the difficult notoriously competitive market of premium club stores.
Works Design had lots of experience working on packaging for other products that had won shelf space in club stores such as Costco.
The result? A perfect pitch that gained Water Lilies a spot in one of Costco’s regions.
Now that’s success and it came from the experience of Works Design Group on packaging and Water Lilies on making all-natural frozen Asian food.
Read all about it here:
Packaging Propelled Private Label Manufacturer to Costco Success — Water Lilies had been making private label frozen foods for years. When it decided to launch its own brand, Mandarin Market, the right packaging landed it a spot in Costco on the first try. Read about what made this kind of success possible in this case study published in Package Design magazine.
Dianna Borsi O'Brien, freelance writer 