Posts Tagged ‘Dianna Borsi O’Brien freelance writer’

Now available — the biography of Charles W. Gehrke, From Melon Fields to Moon Rocks.From Melon Fields to Moon Rocks cover 032917

You can buy a signed copy here by clicking the PayPal button below.

The book is also available through  amazon.com and Barnes & Nobel.

A signing and book launch is planned for 5 to 7 p.m. on Wednesday, April 26, 2017 in Orr Street Studios, 106 Orr Street, Columbia. RSVP to Dianna O’Brien at dobrien387@gmail.com

Have it shipped to you directly for $20, plus tax and shipping.

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So what’s From Melon Fields to Moon Rocks about?

Charles W. Gehrke was unflinching. Determined. Persistent.

He grew up among the poorest of the poor, yet carried only happy memories of those early years. Out of necessity he learned the value of hard work, as he and his brother helped support their family even as children — but he never complained and never stopped working even during his final days on this earth.

In the 1960s, his work searching for amino acids, the building blocks of life, drew the attention of NASA which would soon launch missions to the moon. Charles was tapped to investigate the lunar samples for signs of life. Spoiler alert: He didn’t find any — but a transcript the author uncovered of a radio program from that time shows that he thought he would.

In 1968, he did something else unusual at the time and brought his research to the marketplace, launching ABC Labs. The company thrived and before its buy out in 2015 it employed about 300 people. Today, ABC Labs now part of EAG Laboratories, a global scientific services company headquartered in San Diego.

The book, From Melon Fields to Moon Rocks highlights the adventurous life of Charles W. Gehrke, a biochemist, entrepreneur and family man.

Published by Yolanda Ciolli’s firm, Compass Flower Press, and designed by Ginny Booker, the book was released in April 2017.

Have it shipped to you directly for $20, plus tax and shipping.

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The moral to this case study is experience is the key to getting it right the first time. That’s why Water Lilies turned to Works Design Group when the frozen food manufacturer decided to launch its own brand. Water Lilies wanted to pitch its new brand Mandarin Market to the difficult notoriously competitive market of premium club stores.

Works Design had lots of experience working on packaging for other products that had won shelf space in club stores such as Costco.

The result? A perfect pitch that gained Water Lilies a spot in one of Costco’s regions.

Now that’s success and it came from the experience of Works Design Group on packaging and Water Lilies on making all-natural frozen Asian food.

Read all about it here:

Packaging Propelled Private Label Manufacturer to Costco Success — Water Lilies had been making private label frozen foods for years. When it decided to launch its own brand, Mandarin Market, the right packaging landed it a spot in Costco on the first try. Read about what made this kind of success possible in this case study published in Package Design magazine.

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Looking for a writer who can dig into almost anything and come up with a well-written, snappy piece for a magazine, website or online publication? You’ve found her.

A 10 1/2-hour time difference didn’t keep me from connecting with a source and historic information that had literally been dug up and carted away didn’t keep me from completing another assignment.

I write articles, case studies and posts for websites and consumer and business-to-business publications. Topics I’ve covered  have included international studies, rock quarries, pet-food packaging, Fulbright scholarswomen business enterprise certificateshistoric homes and health issues such as cancer and arthritis.

As a writer I cook — take a look at this first-person travel essay on Moroccan cooking classes.

I’m easy to work with, professional and a fiend about accuracy and deadlines.

Take a look at my clips and give me a call at 573.424.5749 or email me at dobrien387@gmail.com.

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As a freelance writer, I never let anything keep me from completing an assignment — not even a 10 1/2-hour time difference for one source or an unreliable internet connection for another source.

For this piece, I interviewed one person via email, because her training schedule in Pune, India, kept her from making our appointments to talk via Skype. I interviewed a source in Rwanda via Skype text messages because her internet wasn’t fast enough to touch base by Skype.

No matter. I got the story — and my client the International Center at the University of Missouri got the news they wanted for their website.

Read the piece below:

Study abroad paves the way for post-graduation opportunities — The way to Dubai, a master’s degree and a position as news director at Rwanda’s first private television station started with study-abroad programs for these three University of Missouri graduates.

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As a freelance writer, I’m learning all the time. For this article, I needed to study up on art, academic success backlash and dairy cow reproduction. The result is an article that highlights the benefits of scholars going to abroad for the scholars themselves , their students and the University of Missouri.

I also learned that Fulbright scholars are open to a wide range of study, literally from the fields of Ireland to ancient cities. The use of the amazing photographs and several subheads make the article super accessible on the website of the International Center of the University of Missouri. Take a peek at the article: Bringing it back to MU.

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This case study about Kellogg’s 2013 Target special summer promotion highlights how this cereal giant made vintage designs work. The dangers are many – will consumers think it’s old packaging and old cereal? Will a redesign be effective and reinvigorate consumer interest? Or will it just look old.

The answers are in this case study, which Editor Linda Casey of Package Design called beautifully written. I think the story, “Modern, Vintage, Hip,” also highlights the benefits of team work.

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Katharina Hoffman of Hoffman Commercial Landscaping and other women in the landscaping business are finding new, burgeoning business opportunities with the help of the Women Business Enterprise (WBE) certificate. It’s a lot of paperwork, but Hoffman says she’s found it is also the ticket to a different kind of landscaping work, work for cities, counties and other governmental agencies.

This Landscape Management article outlines what a WBE is, how to get it and how it can help a woman-owned business thrive.

Here’s a link to the article, I want my WBE.

 

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