Posts Tagged ‘Dianna Borsi O’Brien freelance writer Columbia Missouri’

“From Melon Fields to Moon Rocks,” my book about Charles W. Gehrke will be officially launched with a book signing.

Perhaps you’re wondering what melon fields have to do with moon rocks? I’ll talk about that and the man behind the science from 5 to 7 p.m. on Wednesday, April 26, 2017 in Orr Street Studios.

Charles W. Gehrke eats a water melon on the fields he worked in Canal Lewisville, Ohio, circa 1928.

Charles W. Gehrke eats a water melon on the fields he worked in Canal Lewisville, Ohio, circa 1928.

Can’t make it? Here’s the connection: Gehrke, an MU biochemistry professor and founder of ABC Labs, literally worked his way up to those positions. He spent his youth working as a field hand to help support his mother and four siblings. Here’s a photo of Charles, circa 1928, taking some time off.

You’ll be able to buy a signed copy on Wednesday or buy it here now by clicking the PayPal button below.From Melon Fields to Moon Rocks cover 032917

The book is also available through  amazon.com and Barnes & Nobel.

Have it shipped to you directly for $20, plus tax and shipping.

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Here’s more about  “From Melon Fields to Moon Rocks.”

Charles W. Gehrke was unflinching. Determined. Persistent.

He grew up among the poorest of the poor, yet carried only happy memories of those early years. Out of necessity he learned the value of hard work, as he and his brother helped support the family even as children — but he never complained and never stopped working even during his final days on this earth.

In the 1960s, his work searching for amino acids, the building blocks of life, drew the attention of NASA, which would soon launch missions to the moon. Gehrke was tapped to investigate the lunar samples for signs of life. Spoiler alert: He didn’t find any — but a transcript the author uncovered of a radio program from that time shows that he thought he would.

In 1968, he did something else unusual at the time and brought his research to the marketplace, launching ABC Labs. The company thrived and before its buy out in 2015 it employed about 300 people. Today, ABC Labs now part of EAG Laboratories, a global scientific services company headquartered in San Diego.

The book, “From Melon Fields to Moon Rocks” highlights the adventurous life of Gehrke, an MU biochemist, entrepreneur and family man.

Published by Yolanda Ciolli’s firm, Compass Flower Press, and designed by Ginny Booker, the book was released in April 2017.

Have it shipped to you directly for $20, plus tax and shipping.

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Case studies tell an in-depth story about a particular item or approach. Here are two case studies which tell the stories of two different kinds of package redesign, taking you behind the scenes to learn why and how a company decides to put time, effort and money into a new look for their product. Each case study includes insights from the entire team on the redesign, including company officials and the artists involved.

Fresh Story — The Honest Kitchen embarked on a redesign to let the package tell the story of the fresh, raw dehydrated pet food designed to nourish pets and appeal to consumers. The illustrations of Natalya Zahn explain the what and how of this trending type of pet food.

Modern, Vintage, Hip — Kellogg’s wanted to make sure the retro packaging they created for design-savvy retailer Target communicated that the packages were special, and not just old, forgotten boxes of cereal. Using hand drawn art, the packaging for Frosted Flakes, Rice Krispies and Froot Loops rekindled nostalgic feelings and reinvigorated consumer interest.

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It’s been 10 years since Nene Rwenyaguza last saw his wife and children, but he’s not complaining. He’d thought they’d died after they fled their Congolese village, but three years ago, he learned they were alive. He’s been waiting for them to arrive in Columbia, Missouri, ever since.

Now, that day is almost here and to help him prepare for their arrival, hundreds of Columbians have given him everything he needs — from furniture to a computer — for his family of four children, including one child his wife adopted before she’d learned Rwenyaguza was alive.

Read the story here: “A Community Comes Together.”

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