Posts Tagged ‘Dianna Borsi O’Brien case study writer’

Experience leads to perfect pitch

Posted in Articles, tagged , , , , , , , on February 4, 2016| Leave a Comment »

The moral to this case study is experience is the key to getting it right the first time. That’s why Water Lilies turned to Works Design Group when the frozen food manufacturer decided to launch its own brand. Water Lilies wanted to pitch its new brand Mandarin Market to the difficult notoriously competitive market of premium club stores.

Works Design had lots of experience working on packaging for other products that had won shelf space in club stores such as Costco.

The result? A perfect pitch that gained Water Lilies a spot in one of Costco’s regions.

Now that’s success and it came from the experience of Works Design Group on packaging and Water Lilies on making all-natural frozen Asian food.

Read all about it here:

Packaging Propelled Private Label Manufacturer to Costco Success — Water Lilies had been making private label frozen foods for years. When it decided to launch its own brand, Mandarin Market, the right packaging landed it a spot in Costco on the first try. Read about what made this kind of success possible in this case study published in Package Design magazine.

Read Full Post »

Surprising case studies

Posted in Articles, tagged , , , , , , on July 25, 2014| Leave a Comment »

Case studies tell an in-depth story about a particular item or approach. Here are two case studies which tell the stories of two different kinds of package redesign, taking you behind the scenes to learn why and how a company decides to put time, effort and money into a new look for their product. Each case study includes insights from the entire team on the redesign, including company officials and the artists involved.

Fresh Story — The Honest Kitchen embarked on a redesign to let the package tell the story of the fresh, raw dehydrated pet food designed to nourish pets and appeal to consumers. The illustrations of Natalya Zahn explain the what and how of this trending type of pet food.

Modern, Vintage, Hip — Kellogg’s wanted to make sure the retro packaging they created for design-savvy retailer Target communicated that the packages were special, and not just old, forgotten boxes of cereal. Using hand drawn art, the packaging for Frosted Flakes, Rice Krispies and Froot Loops rekindled nostalgic feelings and reinvigorated consumer interest.

Read Full Post »

Kellogg’s case study reveals how to make retro work

Posted in Articles, tagged , , , , , on February 26, 2014| Leave a Comment »

This case study about Kellogg’s 2013 Target special summer promotion highlights how this cereal giant made vintage designs work. The dangers are many – will consumers think it’s old packaging and old cereal? Will a redesign be effective and reinvigorate consumer interest? Or will it just look old.

The answers are in this case study, which Editor Linda Casey of Package Design called beautifully written. I think the story, “Modern, Vintage, Hip,” also highlights the benefits of team work.

Read Full Post »