Dianna Borsi O'Brien, freelance writer

One of my favorite kinds of business articles to write is the how-to piece. Here’s one I did recently for Landscape Management.

The Ins and Outs of Houzz — Firms in the green industry are finding ways to use Houzz, an up and coming online platform that links homeowners and professionals. Founded in 2009, in 2013, it boasted 12 million unique viewers, 89 percent of whom are homeowners with an average home value of $450,000. This Landscape Management article outlines how to Houzz.