Looking for a writer who can dig into almost anything and come up with a well-written, snappy piece for a magazine, website or online publication? You’ve found her.

I’ve written articles, case studies and posts for websites and consumer and business-to-business publications. I’ve covered  an amazing swath of topics such as pet-food packaging, Fulbright scholarswomen business enterprise certificateshistoric homes and health issues such as cancer and arthritis. I’ve even found time to write a first-person travel essay on Moroccan cooking classes.

I’m easy to work with, professional and a fiend about accuracy and deadlines.

Take a look at my clips and give me a call at 573.424.5749 or email me at dobrien387@gmail.com.

Case studies tell an in-depth story about a particular item or approach. Here are two case studies which tell the stories of two different kinds of package redesign, taking you behind the scenes to learn why and how a company decides to put time, effort and money into a new look for their product. Each case study includes insights from the entire team on the redesign, including company officials and the artists involved.

Fresh Story — The Honest Kitchen embarked on a redesign to let the package tell the story of the fresh, raw dehydrated pet food designed to nourish pets and appeal to consumers. The illustrations of Natalya Zahn explain the what and how of this trending type of pet food.

Modern, Vintage, Hip – Kellogg’s wanted to make sure the retro packaging they created for design-savvy retailer Target communicated that the packages were special, and not just old, forgotten boxes of cereal. Using hand drawn art, the packaging for Frosted Flakes, Rice Krispies and Froot Loops rekindled nostalgic feelings and reinvigorated consumer interest.

As a freelance writer, I’m learning all the time. For this article, I needed to study up on art, academic success backlash and dairy cow reproduction. The result is an article that highlights the benefits of scholars going to abroad for the scholars themselves , their students and the University of Missouri.

I also learned that Fulbright scholars are open to a wide range of study, literally from the fields of Ireland to ancient cities. The use of the amazing photographs and several subheads make the article super accessible on the website of the International Center of the University of Missouri. Take a peek at the article: Bringing it back to MU.

This case study about Kellogg’s 2013 Target special summer promotion highlights how this cereal giant made vintage designs work. The dangers are many – will consumers think it’s old packaging and old cereal? Will a redesign be effective and reinvigorate consumer interest? Or will it just look old.

The answers are in this case study, which Editor Linda Casey of Package Design called beautifully written. I think the story, “Modern, Vintage, Hip,” also highlights the benefits of team work.

Looking for humor and a revelation? In this travel essay about Moroccan cooking classes, I reveal the truth about travel: It’s not what you do on a trip but what you learn.

This package on cooking classes included two short sidebars on others who have taken cooking classes in the United States and nationally, and recipes.

 

 

As a freelance writer, I tackle challenging topics for business-to-business magazines, making even the toughest issue interesting and informative.

For this article, I talked to top executives to get their take on how they decide what kind of training to offer, electronic, in person, team building, leadership training among an amazing array of options. Take a look at the article in Training Magazine‘s November issue.

I’ve been writing for business-to-business magazines for nearly a decade, covering everything from creating a pizza empire to credit unions. So if you’re looking for a writer who loves to research new topics, uncover the unusual and decode the tough side of business issues, you’ve found her.

As a former newspaper reporter, I know how to hit the deadline, fact check and deliver professional copy that won’t need any heavy editing. But if you do edit, I won’t squawk. I’m not a diva; I’m just a good reporter and writer who makes an editor’s job a little easier.

Here’s what Sarah Redohl, an editor at the Columbia Business Times, said about me:

“When I assign something to Dianna I know it will get done on time, and there won’t be extensive edits or fact-checks that don’t fare well. Furthermore, she will not cower in the face of a challenging story. Instead she does whatever is needed to get the story done and frequently digs up additional dirt in the process.”

So if you’re looking for someone to write top-notch articles, blog posts or case studies, contact me at dobrien387@gmail.com or 573.424.5749.

Business articles need to deliver the goods — information on how to do business better. That’s what this feature does through exploring various practices of Corporate Social Responsibility messages from spotlighting a firm’s religious message to a store’s fair trade focus.

This feature article, In God We Trust explains why and how businesses put CSR into practice and includes tips from an expert on how to do it right.

In business writing, it’s not enough to say something is happening, an article needs to explain how your firm can leverage this trend right here, right now.

 

 

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